WhatsApp announced that its cut $ 1 annual fee starting today. The messaging service owned by Facebook is approaching one billion users, and explore alternative business models will start.
WhatsApp could monetize in emerging markets due to the low penetration of debit and credit cards, which led to the free service. Today’s announcement reflects a shift in strategy that will see the platform acts as a facilitator between companies and customers:
Naturally, people might wonder how we plan to keep running WhatsApp no subscription fee and if today’s announcement means that we launch third-party ads. The answer is no. Since this year, we will try to tools that allow you to use WhatsApp to communicate with companies and organizations that want to know. This could mean that communication with your bank to see if a recent transaction was fraudulent or an airline of a delayed flight.
Besides we get these messages today – through text messages and phone calls – if we want to try new tools to make this easier to do in WhatsApp, while giving you an experience without third-party advertising and spam.
Facebook has already undertaken a similar strategy with Messenger, giving users the opportunity to talk with companies. The function is useful in countries like India, where WhatsApp is becoming the de facto method of communication.